The National Council for Children’s Television (NCCT) signed today a
memorandum of agreement with the Kapisanan ng Brodkaster sa
Pilipinas (KBP) and the Philippine Association of National Advertisers
(PANA) to monitor and handle complaints against “undesirable” TV
programs and commercials that are harmful to children.
“Our television programs must increasingly become reliable resources
for learning among our children, and not a source of negative influence,”
said DepEd Secretary Jesli Lapus.
Lapus added that the TV is still the most widely used source of
entertainment among Filipino children. He added that KBP and PANA
will play a major role in protecting children from TV shows and
commercials that show excessive sex, violence and other viewing fares
that are unfit for minors.
“We welcome this partnership that promotes positive TV programming
that puts premium on educational and responsible entertainment content
for our children,” Lapus stressed.
During the signing of the agreement, representatives from major
television networks were also present to discuss Republic Act 8370,
otherwise known as the Children’s Television Act.
Through the KBP and PANA, concerned TV stations and advertising
agencies will have a venue to have a “constructive dialogue” about
formulating protective measures for TV such as the Violence Rating
Code and Children’s Block Time programming or “C” Time.
NCCT Chief Jonathan Malaya called on the TV networks, advertisers
and child-focused NGOs to work together so that TV programming
contribute to the shaping of positive values, culture, and behavior among
Participants in the dialogue included key KBP and PANA officials, TV
network heads and head writers of TV stations such as ABS-CBN,
GMA7 and TV5.